Buyer profiles

The same street. A
different score for
every kind of buyer.

A Buyer Match Score re-weights the same six dimensions around what actually matters to you, rather than applying one generic score to everyone. These are the named archetypes we currently use.

Family

The Grammar School Chaser

Schools 45%

A family making a deliberate school-motivated move. The school decision drives everything else.

Professional

The London Leaver

Transport 30% · Safety 25%

A professional couple relocating from London for space, safety and lifestyle, where the commute still has to work.

Local

The Local Upsizer

Balanced 25/20/20/15/15/5

A growing family upsizing within the county. Pragmatic and balanced across every dimension, which is also the standard report weighting.

Professional

The Manchester Professional

Transport 30% · Safety 25%

A city professional commuting into Manchester, for whom journey time and frequency come before almost everything else.

Prestige

The North East Prestige Buyer

Safety 30% · Green 20%

An established senior professional or business owner. Privacy, grounds and address prestige lead the decision.

Lifestyle

The London Leaver (South West)

Green 25% · Amenities 20%

A senior professional or retiree relocating from London, for whom lifestyle and a National Landscape setting come first.

Lifestyle

The Sailing and Water Buyer

Green 35%

An active water sports buyer for whom river or coastal access outweighs almost every other factor.

Professional

The Relocating Executive

Transport 35% · Safety 25%

A frequent business traveller for whom airport access is a daily requirement, not a lifestyle preference.

In development

Investors

Not yet weighted

We don't have a calibrated Investors archetype yet. Rather than invent one to fill the grid, we're building it properly first.

Try it Interactive

Build your own score
on the homepage.

This is a live tool, not a diagram. Head to the homepage, drag the sliders, and switch between these archetypes to watch the weighting, and the verdict, change in real time.

Open the Area Score Builder