Last updated: August 2026
This policy explains what personal data Threshold Intelligence collects, why we collect it, and the rights you have over it. Threshold Intelligence is the data controller for the personal data described below.
When you order a report or get in touch, we collect the information you provide directly: your name, email address, the property address and any preferences relevant to your order, and any correspondence you send us. When you use our website, we collect standard analytics information such as pages visited and general location, via Google Analytics.
We use this information to produce and deliver your report, to process payment, to respond to enquiries, and to understand how our website is used so we can improve it. We do not use your information to make automated decisions about you, and we do not sell your personal data to any third party.
We share the minimum information necessary with the third parties who help us run the business: our payment processor to take payment, our website host, and our email provider. Each of these operates under its own privacy policy and is required to protect your data appropriately. We do not share the property addresses or preferences you give us with any other party, including estate agents, except where you have specifically asked us to.
We keep order information for as long as necessary to fulfil the order, meet our accounting and legal obligations, and respond to any follow-up queries about a report, after which it is deleted or anonymised.
Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the right to access the personal data we hold about you, to ask us to correct or delete it, to object to or restrict certain processing, and to ask for your data in a portable format. To exercise any of these rights, contact us using the details below.
Our website uses Google Analytics to understand general usage patterns. You can control cookies through your browser settings, and declining non-essential cookies will not affect your ability to browse the site or order a report.
We may update this policy from time to time. The date at the top of this page shows when it was last revised.
For any questions about this policy, or to exercise your data rights, please contact us by email.